FASHION /
WOMEN
February 23, 2015
SUPER A MARKET | A Sale of EndyMa's Archive Items
SUPER A MARKET
Hender Scheme Archive Sale
At SUPER A MARKET, a new concept store by Tomorrowland, Hender Scheme, known for its popular blend of mode and craft, will hold a sale of its archive items from Thursday, May 3rd to Sunday, May 13th.
Text by YUZU KUROMIYA
Special Items Available Only During This Period
Hender Scheme has garnered significant attention for its shoes and accessories, created with the concept of free design unbound by gender distinctions.
The brand name "Hender Scheme" is a coined term derived from the psychological term "Gender Schema." By changing the "G" in Gender to "H," the next letter in the alphabet, the brand expresses its concept of "transcending gender." A characteristic feature is that all designs are available in both men's and women's sizes.
From Thursday, May 3rd to Sunday, May 13th, 2012, Hender Scheme will hold a special sale of archive items at SUPER A MARKET, a high-end select shop curated by Tomorrowland. This collection features shoes with a unique character, born from an exquisite blend of mode and craft, emphasizing the background and process of their creation. These timeless, innovative pieces offer a wonderful opportunity to appreciate meticulous craftsmanship.
During this period, in addition to archive items, Hender Scheme x SUPER A MARKET special shoes, made with vintage buttons from the in-store remake counter at SUPER A MARKET, will also be available. These are truly unique and eye-catching items, adorned with distinctive buttons. Many pieces exclusive to this sale will be offered.
Hender Scheme enters its fourth season with the Spring/Summer 2012 collection. We encourage you to visit and experience their high quality firsthand.

SUPER A MARKET
3-18-9 Minami-Aoyama, Minato-ku, Tokyo
Tel. 03-3423-8428

