MAX&Co. | "hat MAX&Co. by Borsalino" Collaboration with Borsalino

MAX&Co.

A Special Touch of Modern & Classic for Your Summer Wardrobe

MAX&Co. x Borsalino Collaboration

MAX&Co., known for its modern, feminine sensibility and Italian-inspired style, has collaborated with Borsalino, a brand with over 150 years of history crafting exquisite hats, to create "hat MAX&Co. by Borsalino." This marks the second collaboration between MAX&Co. and Borsalino, following their partnership last fall/winter, and features four styles—straw hats, Panama hats, and boater hats—available in stores.

Text by KAJII Makoto (OPENERS)

A Unique Collection Inspired by Italian Resorts

CAPALBIO, famed for Italy's most beautiful sea; PORTOFINO, a premier Italian resort destination; POSITANO, an upscale resort town where the entire city feels like art; and SALENTO in Southern Italy, with its stunning coastline.—The "hat MAX&Co. by Borsalino" collection comprises four types, each named after a world-renowned scenic spot.

Even today, over 150 years later, Borsalino steadfastly adheres to the same manufacturing methods as when it was founded. The brand's tradition lives on through the "Borsalino craftsmanship," passed down with early 20th-century machinery, wooden molds, and tools. In this collaboration, that heritage has been infused with MAX&Co.'s fashion-forward sensibility to create hats that will illuminate a woman's summer style.

Enjoy coordinating these hats with MAX&Co.'s expressive pieces, such as striped or nautical-themed T-shirts and vibrant maxi-print dresses.

* "hat MAX&Co. by Borsalino" is scheduled to be sequentially rolled out at select stores, starting with the MAX&Co. Omotesando flagship shop on Friday, April 27th.

MAX&Co. Japan
Tel. 03-3498-7201
http://www.maxandco.com/