Swim & Surf Line Arrives in Stores April 4th

adidas by Stella McCartney fuses adidas' latest sports technology with Stella McCartney's design to create high-end sportswear that enhances both athletic performance and aesthetic appeal.

The newly debuting "Surf" line includes wetsuits, water moccasin shoes (scheduled for April release), and accessories inspired by surfing. Additionally, the "Swim" line, launching alongside the "Surf" line, offers swimwear with feminine yet bold cuts, as well as cover-ups.





With this debut gift campaign, all customers who purchase ¥21,000 or more of adidas by Stella McCartney products at the following eligible stores will receive a tablet case designed with materials inspired by wetsuits, to celebrate the launch of the "Surf" line.

Specifically, the "Red" version will be available as an opening special at the adidas Brand Core Store Shinjuku, opening April 6th with the largest selection of adidas products in Japan, and the official adidas online shop, "adidas ONLINE SHOP." The "Black" version will be gifted at other stores.



adidas by Stella McCartney “SURF” Debut Present Campaign
Eligible Stores
adidas Brand Core Store Shinjuku
adidas Performance Center Ginza
adidas Performance Center Shibuya
adidas Performance Center Osaka
adidas Performance Center Nagoya
adidas Performance Center Fukuoka
adidas ONLINE SHOP
Isetan Shinjuku Main Building
Shinjuku Takashimaya
Odakyu Department Store Shinjuku Store Hulk Sports
Daimaru Shinsaibashi
Hankyu Ing's Umeda Store
JR Osaka Mitsukoshi Isetan