Isetan x Perfume's Second Event: A Six-Day "Perfume Experience"
FASHION / WOMEN
October 28, 2015

Isetan x Perfume's Second Event: A Six-Day "Perfume Experience"


ISETAN


Major Debut 10th Anniversary Collaboration Event "Pick Me Up vol.2"


Isetan x Perfume: The Second Collaboration, A "Perfume Experience" for Six Days Only!


To celebrate their 10th anniversary since their major debut and their expanding global presence, Perfume has once again teamed up with Isetan Shinjuku, which aims to be "the world's finest fashion museum.".The collaboration event "Pick Me Up" that garnered attention this springwill be followed by its second installment, running from Wednesday, October 28th to Monday, November 2nd.

Text by KAJII Makoto (OPENERS)




Event Theme: "JAPAN NEW POWER"


In "Pick Me Up vol.2," the second installment, Isetan continues its collaboration with emerging creators curated by Isetan, alongside Perfume.

New colors for the "Perfume Dance Heels," supervised by the members, will be available in pink suede and gray suede. Additionally, collaboration goods featuring illustrator SHOGO SEKINE and graphic artist YOSHIROTTEN will be released. SEKINE has created illustrations inspired by the three Perfume members, using motifs like pumps and perfume bottles, while YOSHIROTTEN will print his typographic interpretation of Perfume's "futuristic music" on T-shirts and tote bags.


Perfume x ISETAN Pick Me Up vol.2 "Happy 10th Anniversary!"

Perfume x ISETAN Pick Me Up vol.2 "Happy 10th Anniversary!"


Cafes and restaurants on each floor will also offer limited-time drinks and food inspired by Perfume. The "STAR TRAIN Cocktail," available at "THE STAND" on the 2nd floor and "Bistro Cafe Ladies & Gentlemen" on the 3rd floor of the main building, will be exclusively offered at Isetan Shinjuku (available while supplies last). Furthermore, "Rose Bakery" on the 3rd floor will sell heel-shaped shortbread cookies.

In addition, a selection of Perfume's artist and live merchandise will be specially sold (items handled may vary by store), and styles for live performances and festivals incorporating Perfume goods will also be proposed.


Perfume x ISETAN Pick Me Up vol.2 "Happy 10th Anniversary!"

Perfume x ISETAN Pick Me Up vol.2 "Happy 10th Anniversary!"


Perfume's First Documentary Film


To commemorate their 15th anniversary since formation and 10th anniversary since their major debut, Perfume's first documentary film, "WE ARE Perfume - WORLD TOUR 3rd DOCUMENT" (releasing October 31st at TOHO Cinemas Shinjuku and other theaters), a collaboration tote bag between Perfume and Isetan has been produced. It will be sold exclusively at movie theaters nationwide showing the film.

Perfume x ISETAN Pick Me Up vol.2
"Happy 10th Anniversary!"

Dates: Wednesday, October 28th – Monday, November 2nd
Location: Isetan Shinjuku Main Building 2F Center Park / TOKYO KAIHOUKU, and other locations
3-14-1 Shinjuku, Shinjuku-ku, Tokyo


Inquiries


Isetan Shinjuku


Tel. 03-3352-1111 (General Inquiries)


http://www.isetan.co.jp