FASHION /
WOMEN
July 28, 2015
TUMI | Design Innovation: The "Dror for TUMI Collection"
TUMI
Designer Dror Benshetrit Reimagines Tumi's Design Innovation
The "Dror for Tumi" Collection
Tumi has unveiled "Dror for Tumi," a new collection born from its first collaboration with an external designer. This 11-piece collection, created with award-winning designer Dror Benshetrit, is set to transform the future of travel style.
Text by KAJII Makoto (OPENERS)
A Collection That Dynamically Transforms – Truly Innovative!
Tumi CEO Jerome Griffith was drawn to designer Dror Benshetrit's work for its "innovative, research-driven design that adapts to user needs through transformation." The result is a range of products that are functional, durable, and versatile, without compromising on aesthetic beauty or elegance.—The lineup spans from hard luggage and soft travel pieces to business bags.
Dror Benshetrit explains, "I essentially started designing for myself. I'm constantly on the move, and my needs for what to carry and how to travel vary greatly. From an iPad to gym wear, from work to evening outings, for sudden business trips or precious vacations, moving in and out of airports, or even zipping through the city on a motorcycle. More than ever, products are expected to be simple, smart, and meet diverse needs. Products that can meet these demands are indispensable items that allow us to expand our lives more freely."
For example, the "Dror International Expandable Carry-On," a hard case that expands in two stages without zippers, increasing its depth from 23cm to 35.7cm and nearly doubling its packing capacity, perfectly embodies the collection's concept of "transformation."
Other notable innovations include a backpack that easily converts into a tote or briefcase with simple strap adjustments, a briefcase with two bags integrated into one, and travel kits that change shape according to their intended use.
The combination of materials is particularly fresh: a ballistic nylon developed exclusively for this collection that uniquely reflects light, paired with brown leather trim and brass clasps on the soft cases. This is stylish luggage that fuses the highest level of functionality with a modern, sophisticated look and advanced manufacturing techniques.
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