BLEULAB│Get Your Reversible Denim at Our Limited-Time Shop!

BLEULAB│Blue Love

Two Looks in One: The Reversible Denim

Japan's First Pop-Up Shop Opens for a Limited Time!

BLEULAB, the reversible denim brand from America, makes its Japanese debut. The pop-up shop will be open at "OMOHARA STATION," a pop-up space in Tokyu Plaza Omotesando Harajuku, from April 18 (Wednesday) to May 31 (Thursday).

Text by YANAKA Tomomi

Exclusive OMOHARA STATION Color Also Available

BLEULAB's reversible denim, designed to transition seamlessly from day to night, was born in Los Angeles in 2009. The brand's first-ever Japanese store will showcase its full lineup of revolutionary denim, featuring double-faced fabric, pockets, two-way zippers, and button snaps.

The location is Tokyu Plaza Omotesando Harajuku, anticipated to become a new hub for fashion and culture. The pop-up space, "OMOHARA STATION," is situated on the third floor.

To commemorate the opening, the pop-up shop will offer an exclusive "OMOHARA STATION" colorway in indigo and black. The women's collection features a wide variety of styles, including indigo, colored denim, and prints, with stretchy skinny jeans and shorts. The men's collection offers two styles: skinny and straight. Colors range from blue denim and black color coatings to mustard and gunmetal hues.

Designed for the active modern individual, BLEULAB denim effortlessly transitions between work and leisure, or adapts to travel. Experience these unique jeans, offering innovative design, exceptional comfort, and two distinct looks in one.

BLEULAB Pop-Up Shop
Dates│April 18 (Wed) - May 31 (Thu)
Location│Tokyu Plaza Omotesando Harajuku, 3F Pop-Up Space
"OMOHARA STATION"
4-30-3 Jingumae, Shibuya-ku, Tokyo