FASHION /
WOMEN
February 26, 2015
ZANELLATO | Italy's Esteemed Bag Brand
ZANELLATO
Franco Zanellato on the Appeal of New Collections
“Soft Construction is Our Signature”
Founded in 1976, Zanellato is an Italian leather brand. The artisanal craftsmanship established by the founder, Mirko Zanellato, continues today, producing products that balance tradition and innovation. In essence, a collection of high-fashion bags crafted from exquisite leather. Franco Zanellato, the second-generation head, visited Japan with the latest bag collection to share the brand's allure.
Photographs by JAMANDFIXText by KASE Tomoshige (OPENERS)
Meticulous Finishing Known as "Tailored Bags"
Whether for business or casual wear, Zanellato bags exude an impression that is neither stiff nor formal, but rather approachable. This may be partly due to the use of soft leather, but their curved forms also contribute to their gentle image.
According to the current CEO, Franco Zanellato, "The 1950s were Italy's most prosperous era. The designs of that time, not just in fashion but also in cars and interiors, were predominantly 'rounded.' Even the bags carried by postal workers back then had a generally rounded silhouette."
The "POSTINA EVERGREEN" model is inspired by the postman bags of the 1950s. It features natural-colored leather, a classic flap and handle, and a buckle that closely resembles the original postman bag design.
"However, while respecting the original, we aim for a 'cool & modern' design. Instead of simply copying, we've incorporated contemporary sensibilities, for instance, by using a slightly cooler tone for the metal parts of the buckle," says Franco. Indeed, the design feels contemporary rather than overly classic, offering a light impression. Furthermore, the handle incorporates "SO SOFT with PORON," a memory foam material that reduces fatigue even when carried for extended periods, ensuring ample consideration for functionality.
Other notable new arrivals include the "POSTINA COURIER," also inspired by 1950s postman bags but with a modern flair from its side stud detailing, and the "DOW JONES," crafted in black leather for a more business-oriented design. The collection offers a variety of appealing new pieces.
"The final stage of production for all our bags is done by hand. Stitching and the process of bonding leather pieces are always done manually. We call them 'tailored bags,' and Zanellato bags are characterized by their exceptionally soft construction. This season, we particularly hope you'll notice our designs with this rounded aesthetic."
Aman
Tel. 03-6805-0527
http://www.aman.ne.jp/

