A Burberry World Fusing British Heritage and Cutting-Edge Technology

The four-story Burberry Shinjuku was designed under the supervision of Chief Creative Officer and CEO Christopher Bailey, drawing inspiration from Burberry's flagship store on London's Regent Street. The interior blends traditional British architecture with the latest digital technology. A massive LED screen, 3.3 meters wide and 5.5 meters high, serves as the facade, displaying digital content in real-time from London, including shows from Burberry Prorsum and the latest campaign videos.

The top floor houses the men's section, featuring the collection line Burberry Prorsum, as well as Burberry Brit and tailoring corners for Burberry London. Floors two and three focus on women's apparel and footwear, showcasing everything from the brand's iconic heritage trench coats to the latest Autumn/Winter 2016 collections. Additionally, the second floor boasts the brand's first-ever shoe room in Japan, offering a complete selection of women's footwear, including sneakers, rain boots, and dress shoes.



The ground floor features Burberry's first "Scarf Bar," offering over 100 varieties of the brand's iconic cashmere scarves, made in Scotland. Through iPads, customers can also access a monogramming service for up to three embroidered initials, allowing them to customize their own unique scarf.

To commemorate the opening, Burberry Shinjuku presents a rich selection of limited-edition items. For men, these include exclusive leather goods inspired by hand-painted motifs, trench coats, and stoles. For women, unique pieces abound, such as feminine lace trench coats, limited-edition colors and lace-cut designs of the "Saddle Bag" inspired by equestrian details. A notable new arrival is the "Cashmere Trench," crafted from 100% cashmere, offering an elegant and sophisticated design perfect for the upcoming season.



We invite you to visit Burberry Shinjuku, where you can fully immerse yourself in the modern British world that Burberry presents.


Burberry Shinjuku
Opening Hours | 11:00–21:00 (Irregular Holidays)
3-1-20 Shinjuku, Shinjuku-ku, Tokyo