Rare Import Brands and New Line Debuts

"JOURNAL STANDARD relume" proposes fashion for adults that is "just right" without being pretentious.

The renovated interior embodies this brand concept. The space design was handled by "Creme design," a design collective based in NY's Brooklyn, transforming it into a sophisticated loft-style space with a white base.

While maintaining the brand's core basic taste, they curate trendy items gathered from around the world with their unique perspective. In addition to offering many items that can only be found here, they also plan to hold regular pop-up events.

Furthermore, they offer original products that include not only menswear and womenswear but also unisex items. It will be a shop that all adults can enjoy.

Among the brands handled, for womenswear, the Omotesando store exclusively features "AMO," a US-based denim brand launched in 2015 by a female designer duo with experience at True Religion and other labels. For menswear, they carry "Palmer Trading for Dickie’s USA," a collaborative project by the two founders of "Palmer Trading Company," who built their careers at Ralph Lauren, and "Dickie’s."

Additionally, starting this season, alongside "relume's" unisex basic line "New Quality Made," two derivative brands will debut: "UNIFORM" for men and "The Female" for women.

A variety of novelty gifts are also available to commemorate the reopening. Customers who spend ¥15,000 (pre-tax) or more will receive a pair of DINEX cups or a tote bag on a first-come, first-served basis.

Furthermore, all item purchasers will receive an Omotesando-exclusive original market bag. These are also limited in quantity and will be available until supplies last.

JOURNAL STANDARD relume Omotesando
4-26-18 Jingumae, Shibuya-ku, Tokyo