FASHION /
WOMEN
September 10, 2015
ALEXANDER WANG Launches Charity Project as Second Installment of 10th Anniversary Initiative
ALEXANDER WANG
Charity Items Sold Out in the U.S. Now Available in Japan
As the second installment of its 10th anniversary project, Alexander Wang has launched a charity initiative. The "The Alexander Wang x DoSomething" double-branded parka and T-shirt will be available exclusively at the Alexander Wang Aoyama store starting September 12 (Saturday).
Text by YUZU KUROMIYA
Kate Moss and Kanye West Couple Participate in Campaign
As the second phase of its 10th anniversary celebration, Alexander Wang has partnered with "DoSomething," a U.S. non-profit organization that supports youth volunteerism, for a charity project. The "The Alexander Wang x DoSomething" double-branded parka and T-shirt, along with a portrait series featuring 38 celebrities, have been unveiled.
The portrait series was helmed by Pascal Dangin of KiDS CREATIVE, who has directed the brand's campaigns, with photography by Steven Klein. The shoots, conducted in London, Los Angeles, and New York, featured a total of 38 stars including Kate Moss, Kim Kardashian West, Cara Delevingne, Rod Stewart, Behati Prinsloo, and Georgia May Jagger. Each participant styled their own "DO SOMETHING" printed parka and T-shirt.
These parkas and T-shirts were released on September 1 (Tuesday) at the New York flagship store and official online store, selling out instantly and becoming rare items. Now, this collection is set to launch in Japan. To coincide with the brand's 10th-anniversary capsule collection, they will be available exclusively at the Alexander Wang Aoyama flagship store starting September 12 (Saturday). Sales will end once stock is depleted.
Both items are unisex and come in black and white. Fifty percent of the proceeds from sales will be donated to DoSomething, supporting their various programs and funds for young people.
T-shirt
Available Colors | White, Black
Price | ¥8,000
Parka
Available Colors | White, Black
Price | ¥14,000
Alexander Wang Aoyama Flagship Store
Opening Hours | 12:00 PM - 8:00 PM
5-3-20 Minami-Aoyama, Blue Sank Point C2, Minato-ku
Inquiries
Alexander Wang Aoyama
Tel. 03-6418-5174
www.alexanderwang.com


