First Concept Shop Opens on Miyuki Street in Aoyama | CONVERSE TOKYO

CONVERSE TOKYO

The flagship store of the new brand "CONVERSE TOKYO," debuting this season.

First concept shop opens in Aoyama.

The new brand "CONVERSE TOKYO," born from CONVERSE's over 100-year history, presents a "basic yet creative lifestyle that blends history with the present." Its first concept shop, "CONVERSE TOKYO AOYAMA," opened on September 5th on Miyuki-dori in Aoyama.

Text by KAJII Makoto (OPENERS)

A concept shop that captures the essence of "TOKYO" today.

The new brand, CONVERSE TOKYO, offers apparel that proposes new values and lifestyles, cherishing the culture and fashion that can only be expressed in "TOKYO" and the craftsmanship achievable only in "JAPAN."

In addition to basic, contemporary menswear and womenswear based on the heritage of Converse, the collection features capsule collections created with Tokyo's leading designers and creators, offering a lineup that combines Japanese originality with buzzworthy appeal.

For the debut season's lookbook, stylist Tsuyoshi Noguchi was brought on board. The content is unmissable, featuring prominent figures representing "Tokyo" today as models.

Collaboration items with stylist Takashi Kumagai arrive.

"CONVERSE TOKYO AOYAMA" will release a collaboration collection with stylist Takashi Kumagai on September 12th.

The collection is based on two types of items – original Converse Tokyo parkas and sweatpants, meticulously crafted in Japan. These pieces feature bold prints that combine Converse's iconic logos, symbolizing its past and present, with Kumagai's contemporary "African Batik" pattern.