A Rare Opportunity to Be Photographed by Leslie Kee

The concept for the flagship store is “GOOD LOCAL STORE.” It aims to be a place where not only sophisticated lifestyles are proposed by the brand, but also where the community and the brand co-create and share enjoyable moments. To embody this concept, a participatory, community-rooted special event, "Fittingram," will be held utilizing the Jiyugaoka store just before its opening.

The website "Fittingram," launching Friday, August 28th at noon, will be recruiting approximately 100 individuals to be advertising models for the Jiyugaoka store. Anyone with a connection to Jiyugaoka, such as living there or having memories from their school days, is welcome to apply. Those selected will participate as models in a one-day-only photo shoot event held in a specially created studio space within the Jiyugaoka store on Sunday, September 13th. The photographer will be the renowned Leslie Kee. It will be a professional shoot, with multiple shots taken while conversing with Leslie. On the day, participants can freely try on items available in the store and wear their chosen outfits, styled with support from stylists and shop staff.

The completed photographs will be featured on the website "Fittingram.jp" and can be shared from one's own Instagram. Furthermore, photos selected by Leslie himself and the shop staff will be used for advertising posters at Jiyugaoka Station.


UNITED ARROWS green label relaxing Jiyugaoka Store
5-25-13 Okusawa, Setagaya-ku, Tokyo
Opening Date | Sunday, September 20th

"Fittingram" Event Details
Application Guidelines | Anyone with a connection to Jiyugaoka is welcome to apply. Approximately 100 participants will be selected. If there are many applicants, a lottery and pre-screening will be conducted. Group applications, including family, partners, or friends, are also encouraged.
Application Period | Friday, August 28th noon – Thursday, September 3rd
Special Application Website | http://www.fittingram.jp