Operates 126 directly managed stores in 10 countries

Headquartered in East London, with a flagship store on London's Regent Street, AllSaints was founded in 1994. Including its flagship store in New York's SoHo, it currently operates 127 directly managed stores in 10 countries, with e-commerce available in 15 countries and shipping to 200 countries.

In 2011, it came under the umbrella of Lion Capital, which also invested in Jimmy Choo and American Apparel. Following its expansion into South Korea last year, it entered Taiwan this year. Its business development in Japan is now set to begin.

AllSaints' policy is to "control all touchpoints with the end user—from products and store interiors to music and website coding—in-house, with 100% direct operations." Consequently, store designs, such as the facades lined with antique sewing machines, a distinctive feature of the shops, and industrial iron fixtures, are also handled internally.

Sales split 50% men's, 50% women's

Chief Creative Director Will Beadle oversees a 40-person in-house design team, and a total of 100 people across headquarters and four global production management bases control the production of 4 million items annually.

Sales are split 50% men's and 50% women's. While the biker jacket, made with leather as a core material, serves as the brand's signature, it offers a well-balanced wardrobe including dresses with unique silhouettes, knits, cut-and-sew items, and denim.

This season also marks the start of a handbag collection developed with the world's largest handbag manufacturer, which has already garnered significant attention in major US department stores.

We eagerly anticipate the Japanese e-commerce site, scheduled to launch next spring.