The Different Company: Launching "Pure Virgin," a Fragrance of Pure Simplicity

THE DIFFERENT COMPANY｜The Different Company

The scent evokes fleeting, ethereal musk and linen flower

Introducing "Pure Virgin" – A Just Pure Fragrance

Launched on September 30th (Friday), "Pure Virgin" is an Eau de Parfum from "THE DIFFERENT COMPANY," a brand established in 1999, known for its unique fragrances and special packaging, exclusively available in prestigious hotels, department stores, and select shops worldwide. It offers a soft yet luxurious aroma.

Text by OPENERS

A pure, captivating luxury that he and she can wear every day

The word "luxury" is frequently used. THE DIFFERENT COMPANY, which produces true luxury for the 21st century, collaborates with renowned perfumer Jean-Claude Ellena, creator of many world-class fragrances, and his daughter Céline Ellena, who inherits his talent, for the scents. The bottle design is by Thierry de Baschmakoff, a designer of global luxury products.

The newly released "Pure Virgin" is a fragrance born from a simple idea: it is simple, comfortable, fresh, and as elegant and refined as a cotton shirt or a black dress.

Céline Ellena perfected "Pure Virgin" with a superb creation that harmonizes fine musk and cedarwood, reminiscent of a cotton and silk blend on the skin, with calisson to soften the overall composition.

Particularly, "white musk," which naturally blends with our skin, imparting a sense of cleanliness while subtly hinting at human warmth, is an indispensable ingredient for creating perfumes. It offers a pure and elegant scent, with animalic notes subdued.