A captivating collection that transforms the eyes and facial expression

Kakuyasu Uchiide, Shu Uemura's International Artistic Director, describes the "novadiva" collection: "Light and shadow are the fundamental concepts of makeup. Simply altering this balance can create astonishingly beautiful makeup. This simple yet profound theme of 'light and shadow' brings out an individual beauty with sophisticated nuances."

Among the limited-edition items, particular attention should be paid to the four new shades born from the collection's theme, now available in the "Pressed Eye Shadow" with its renewed refill system. Within the lineup of 65 colors, these are ideal for creating deep, expressive eye gradations, bringing expressions to life with both classical and modern flair.

Additionally, the "Precious Palette (Limited Edition)" (1050 yen), featuring a lace design exclusive to the "novadiva" collection, is now available. It can hold Pressed Eye Shadows as well as Cream Cheeks and Cream Shimmer Highlighters, allowing for the creation of three-dimensional effects through the theme's "light and shadow."

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