FASHION /
WOMEN
January 26, 2015
shu uemura | Abracadabra Fantasy: A Survey on "Christmas 2010"
shu uemura
Christmas Collection 2010: Abracadabra Fantasy - Limited Edition
A Survey on "Christmas 2010"!
For shu uemura's 2010 Christmas, they collaborated with Aya Takano, an illustrator known for her colorful and original worldview, who is overwhelmingly popular among women. The "Abracadabra Fantasy" collection, featuring 13 items, was launched on November 1st with the theme "Makeup is the ultimate magic that grants your wishes." Furthermore, a "survey" related to "Christmas 2010" was conducted among a total of 500 men and women.
Photo by shu uemura
Let Makeup Magic Create Miracles for You!
The survey, inspired by the Christmas collection, investigated Christmas budgets, celebrities women would like to spend Christmas with, and for women, further self-improvement efforts like dieting and makeup in preparation for Christmas.
While it's sometimes said that men prefer women's bare faces, 14.7% of men revealed that they want women to "look special!" or "if she were my girlfriend, I'd want her to be a bit more glamorous than usual overall," "I want her to wear passionate lipstick," or "I want her eye makeup and blush to be more pronounced than usual." This indicates that men desire women to be "bold" and "passionate" on Christmas.
In response to the question, "What self-beautification do you always do in preparation for Christmas Day?", 24.1% of those who answered "yes" chose makeup as their method. The highest amount spent on self-beautification was ¥650,000, the lowest was ¥100, and the average was ¥10,749.
The top celebrities men and women wanted to spend Christmas with were "Arashi" and "Osamu Mukai" for women, and "Yuka," "Satomi Ishihara," and "Maomi Yuki" for men.
To commemorate the limited release of "Abracadabra Fantasy," until November 30th (Tuesday), as a special Christmas campaign, those who post reviews of the target products on the bulletin board of the 2010 Christmas Campaign Site on the shu uemura homepage (http://www.shu-uemura.co.jp/new/20101006_xmas.html) will be entered into a drawing to win an "Eye & Cheek Palette" from the same collection for 200 winners.
Additionally, the special site features an original puzzle game "MAGI GAME," a tool to decorate your favorite images called "Magical Icon Maker," "wallpapers," and "original BGM ringtones." You can experience the world of popular artist Aya Takano.
shu uemura
http://www.shu-uemura.co.jp/
2010 Christmas Campaign Site
http://www.shu-uemura.co.jp/new/20101006_xmas.html