uruotte | The "uruotte" Haircare Series Pursuing Ultimate Sustainable Beauty

uruotte | The Ultimate Sustainable Beauty

Pursuing Ultimate Sustainable Beauty

Hair Care Series "uruotte"

To maximize your innate power to become beautiful, it uses natural-derived amino acid cleansing agents, which are weakly acidic like skin, as the main ingredient, and minimizes the use of preservatives and petroleum-based surfactants, making it gentle even for sensitive skin.hair care series "uruotte"Have you heard of it?

Text by OPENERS

One bottle is enough! The secret to long-lasting simple care

Everyone wants healthy, beautiful hair. What efforts do you make to achieve that? You frequently get treatments at the salon, you do treatments at home every day, you apply hair essence before bed, and you protect easily damaged ends with oil... Yet, why can't you achieve your ideal beautiful hair? It's likely that many of you are wondering about this. The reason lies in your inability to draw out the power your own scalp possesses to become beautiful.

For example, if you cut your finger or scrape your knee, your body will repair the damaged skin and heal it on its own. This is called natural healing power, and that power is also inherent in the scalp. The hair care series "uruotte" focuses on this natural healing power. It is a hair care line created with the concept of awakening the scalp's lost functions, which have become accustomed to excessive care such as strong cleansing shampoos that strip moisture from the scalp and hair, and treatments and conditioners that rely on petroleum-derived ingredients like silicon to compensate.

With coconut oil-derived amino acid cleansing agents, which are weakly acidic like skin, as the main ingredient, it contains a total of 16 types of traditional Japanese and Chinese plant extracts for scalp and hair health, including prevention of dandruff and hair loss. It eliminates the stiffness characteristic of natural hair care with the moisture from jojoba oil, achieving an unprecedented smooth lather and a moist finish.

Furthermore, the scalp and face are the same skin. Hair care using harsh cleansing agents that you wouldn't use to wash your face would ruin your skincare efforts. Therefore, "uruotte" eliminates petroleum-based surfactants, silicones, and other such ingredients. It also minimizes the use of preservatives as much as possible, making it safe for sensitive skin and children. And above all, the unique point of "uruotte" is that it allows you to "wash" and "moisturize" with just one shampoo bottle. By freeing yourself from the hassle of applying treatment, wrapping your hair in a towel, and waiting, you might be able to dedicate more time to facial and body care?

Additionally, the lineup includes an aroma series that offers deep relaxation by blending 8 types of essential oils from floral, citrus, and woody notes, and a hair essence "Rose Hair Essence" to rescue severely damaged hair. Embrace sustainable beauty with the ultimate simple care that awakens the innate power of life and restores your natural beauty, moving beyond mere superficial hair care.—Achieve the beauty that is constantly produced from within you.

Natural Shampoo uruotte (500mL) Price | With dedicated bottle: ¥4,725 / Refill: ¥3,990
Natural Shampoo uruotte (260mL) Price | ¥2,520
Natural Shampoo uruotte (Trial 30mL) ¥315

Natural Shampoo uruotte Noble Flower & Tree (260mL) Price | ¥3,150
Natural Shampoo uruotte Noble Flower & Tree (Trial 30mL) Price | ¥420
8 types of essential oils | Palmarosa, Rosewood, Lavender, Lemon, Bergamot, Ylang-Ylang, Mint, Geranium

Rose Hair Essence (50mL) Price | ¥1,890

It conditions hair by blending keratin and amino acid complex, essential for beautiful hair, and further incorporates hyaluronic acid and 3 types of natural oils (olive, jojoba, and rosehip) to achieve both hair health and beauty simultaneously.

Recommended for | Those looking for a treatment with natural ingredients
Those who want to replenish oil to the ends of long hair, or hair damaged by coloring or perms
Those concerned about static electricity or heat from hair dryers
Those who want to add strength and body to their hair