This Autumn's Designer Collaboration Announced as "Balmain" | H&M
FASHION / WOMEN
May 21, 2015

This Autumn's Designer Collaboration Announced as "Balmain" | H&M


H&M


This Autumn's Designer Collaboration is Decided: Balmain


Balmain × H&M: A New Fashion Vision


Every year, fashionistas worldwide queue up on launch day for H&M's designer collaboration. This year, the Parisian maison Balmain, led by its young creative director Olivier Rousteing, joins the lineup for "Balmain × H&M." The collection, featuring womenswear, menswear, and accessories, will be available on November 5th (Thursday) in approximately 250 stores globally and online (excluding Japan).


Text by KAJII Makoto (OPENERS)




The Social Media Hashtag: #HMBalmaination




Olivier Rousteing Photographs by Karim Sadli

Olivier Rousteing
Photographs by Karim Sadli



“My goal as a designer is to communicate with my generation through fashion. With the H&M collaboration, I want to invite as many people as possible into the world of Balmain, into a dream that everyone can touch and have. Through this hashtag, #HMBalmaination, we can bring together people from around the world and create a movement of unity. This collaboration felt very natural to me. H&M is a brand that everyone can relate to, and I share the idea of harmony between two brands,” comments Olivier Rousteing.





Olivier Rousteing pays homage to the couture DNA inherited by Balmain since its founding in 1945, while expressing his own unique identity. Through this collaboration with H&M, he aims to showcase its vibrant appeal.



Ann Sofie Johansson (H&M Creative Advisor)

Ann Sofie Johansson (H&M Creative Advisor)



“We are honored to welcome Balmain as our guest designer for H&M and to offer this collection to so many people. Balmain has a unique style that blends couture spirit with streetwear attitude – luxurious, bold, sexy, and full of energy. Its close ties to show business and the music world are also a surprising element,” adds Ann-Sofie Johansson, H&M’s Creative Advisor, heightening the anticipation.


Under the hashtag #HMBalmaination, H&M and Balmain will captivate fans via social media leading up to the launch. We hope you'll join this movement on social media.




Balmain × H&M
Launch Date: November 5th (Thursday)
Availability: Limited stores in Japan; approximately 250 stores worldwide and online (in participating countries)


H&M Hennes & Mauritz Japan
Tel. 03-5456-7070
http://www.hm.com/jp