FASHION /
WOMEN
May 21, 2015
Rihanna is the New Muse: Dior Unveils Latest Campaign Film | Dior
Dior
Rihanna is the New Muse: Dior Unveils Latest Campaign Film
Dior has announced a new advertising campaign and the fourth chapter of its short film series, "Secret Garden," starring Rihanna. The dramatic film features Rihanna, a beautiful yet enigmatic new muse, wandering through the Palace of Versailles at night.
Text by Yuzu Kuromiya
An Alluring Tale Unfolds at a Moonlit Versailles
The "Secret Garden" short film series, set at the Palace of Versailles, has been produced annually since the first chapter was released in Spring 2012. The latest installment, Chapter 4, was directed by photographer Steven Klein.
In the film, Rihanna appears as an enigmatic, mysterious figure in the atmospheric, nocturnal setting of Versailles. Dressed in the "Esprit Dior" collection, presented in Tokyo in December 2014, she embodies a modern muse, posing on grand staircases, wandering through halls, and dancing in the Hall of Mirrors. The main soundtrack is taken from Rihanna's next album.
In accompanying visuals that share the same theme, futuristic radiance—seen in the clasps of the popular "Diorama" bag, metallic cannage, sequins on dresses, and the exquisitely crafted "Tribal" earrings—reflects off the palace's mirrors and gold leaf. The campaign creates a mysterious dialogue between the refined elegance of the 18th century and a contemporary attitude.
"Rihanna's mysterious allure, combined with her sharp looks and sensibility, makes her the perfect, indispensable element in creating this world," says director Steven Klein.
Christian Dior
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