Series: SAKURA | 2010.11 | Vol. 7: Stylish Presentations
FASHION / WOMEN
January 26, 2015

Series: SAKURA | 2010.11 | Vol. 7: Stylish Presentations


2010.11 | Vol. 7


An Elegant Presentation


Perfume Refills? It felt like visiting an art exhibition.
KENZO Parfums, renowned for its exceptional creative flair, has introduced a refill for its iconic "L'Eau par Kenzo" Eau de Toilette, featuring the brand's signature red poppy and a beautifully curved bottle. This is truly exciting news!



Photo & Text by SAKURA




A Resounding Yes to Eco-Friendly Refills!


The refill for "L'Eau par Kenzo" Eau de Toilette (50mL) has a charming illustration on the back explaining how to use it. Refills are said to reduce greenhouse gas emissions by 66 percent compared to traditional bottles.

Classic Meets Trend

In days gone by, European perfumeries offered a service where customers could bring their favorite perfume bottles to be refilled with their chosen fragrance by weight. I recall a scene in the movie "Perfume: The Story of a Murderer" depicting the sale of perfume by weight. This autumn, KENZO in France has introduced a modern refill station (pictured). I tried it for the first time, and it was surprisingly enjoyable. Unfortunately, Japan will only offer refills. While it harks back to traditional methods, the contemporary design makes it feel quite stylish. I hope this service becomes available in Japan someday.

SAKURA | KENZO 02


SAKURA | KENZO 10



An Artistic Space

The art in this space was created by nendo, a design collective led by Oki Sato, who also designed the graphics for KENZO KI. The cardboard chairs and sofas, along with the art and lettering covering the walls, perfectly complemented the creative world of KENZO Parfums. At the entrance, there was a mailbox and message cards, suggesting that a message might arrive for a loved one on Christmas in December. I wrote and sent a message myself. For me, it was a wonderful presentation that enriched my senses. I have a feeling perfume refills might become the next big thing.

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