FASHION /
WOMEN
May 20, 2015
Campaign: Post Your Photos on Instagram Wearing Rivieras | Rivieras
Rivieras
Post a "Crossed Feet" Photo from Your Favorite Place
Instagram Campaign by French Footwear Brand
French footwear brand Rivieras will hold a three-part Instagram campaign starting May 20th (Wednesday). The concept is to take a photo of yourself wearing the brand's shoes with your feet crossed, and post it with the hashtag #rivierasisjapan.
Text by KAJII Makoto (OPENERS)
Choose Breathability to Suit the Season
Rivieras, born in France, is known for its classic leisure shoes that complement a relaxed summer style. True to its name, the brand embodies a sophisticated resort aesthetic with a modern touch.
The inspiration for these shoes reportedly came from footwear worn at celebrations on Spain's Costa Blanca in the late 1940s.
The Classic Collection comes in three variations: "10°", "20°", and "30°", allowing you to choose based on the season, from highly breathable to less so. They can be styled for various occasions, whether in the city or at a resort.
While the classic, timeless design remains popular, it's also worth noting that the brand proposes new models each season using fresh colors, materials, and fabrics.
The Hashtag is #rivierasisjapan
For this campaign, 30 participants will be randomly selected to win Rivieras shoes. To enter, follow the official Rivieras Japan Instagram account (@rivieras_japan) and post your photo during the campaign period.
Rivieras Instagram Campaign
Entry Period
Round 1 | May 20th (Wed) - June 30th (Tue)
Round 2 | July 1st (Wed) - July 31st (Fri)
Round 3 | August 1st (Sat) - August 31st (Mon)
Campaign Page
http://rivieras-shoes.com/contest/japan
Rivieras Japan Instagram Official Account
https://instagram.com/rivieras_japan