CLEAN | The Pristine Scent of Soap, "CLEAN" Fragrance
CLEAN | The Essence of Purity
A Scent of Refined Cleanliness, a Fragrance That Soothes the Soul
Fragrances by "CLEAN"
Born in America in 2003, the fragrance brand "CLEAN" is cherished in 39 countries worldwide. Rather than a perfume for unique occasions, its "everyday scent that envelops you in comfort", combined with a simple bottle design, is perfect for daily rituals.
Text by OPENERS
For Those Who Know the Subtle Allure of a Pure Soap Scent
Since the end of 2009, "CLEAN" has been reborn as a more environmentally and human-friendly fragrance, adopting an alcohol base derived from corn for its alcohol component and adding aloe vera for enhanced moisturizing effects.
These scents, born from years of searching for captivating and beautiful fragrances and soaps, tracing back to the familiar memory of soap from childhood, have garnered many devoted fans in Japan.
The brand concept of a "just-showered" scent, reminiscent of freshly lathered soap, is filled with gentleness and cleanliness. "CLEAN" plans to expand its world beyond bath and body care items to include home fragrances for linens and towels, as well as skincare.
Like the new "Clean Outdoor Shower Fresh," which evokes a dewy morning after rain, "CLEAN" vividly captures the scenes and sights etched deep within our memories through scent. The exquisite sense of tranquility it offers, best enjoyed by oneself after a shower, is truly comforting.
