Vibram Japan, the Japanese branch of the global Italian sole manufacturer that produces and sells high-performance rubber soles, has launched a new website called “Vibram-ism” on Wednesday, February 15, 2023.

Vibram is a brand that provides high-performance rubber soles for sports, outdoor, athleisure, safety, dress, and casual footwear.

Founded in 1937 in Northern Italy, the company developed the Carrarmato, also known as the "tank sole," which revolutionized mountaineering and had a significant impact on the outdoor industry. Today, Vibram continues to supply soles to leading footwear brands worldwide.

Yet, the sole, which reliably supports our feet, often goes unnoticed unless we turn our shoes inside out. The newly launched Vibram-ism website comprehensively covers the development philosophy and journey of the sole manufacturer that has brought innovation to the footwear industry, aiming to serve as a guide for choosing and crafting shoes.

The interview content, in particular, features creators active at the forefront of their fields, including shoe designers, stylists, and music producers, discussing the appeal of Vibram. As of February 2023, interviews with Yasuhiro Mihara, Hiromichi Ochiai, Shintaro Yamamoto, Rena Senba, and Tomoyuki Tanaka are published.

You can delve into previously unknown stories and fascinating insights about soles, such as theきっかけ for wearing shoes with Vibram soles for the first time, the reasons for continuing to use Vibram, and the dedication to sole replacement.

Soles are not only essential for outdoor activities but also play a role in fashion and lifestyle, providing security, safety, and sometimes even completing a look. Vibram-ism is a website that conveys the charm of Vibram along with a deep appreciation for soles. We encourage you to explore it.

Vibram-ism
https://vibram-jp.com/