FASHION /
NEWS
March 24, 2015
Reebok CLASSIC: First Reissue of the "Instapump Fury Road," Originally Released in 1996, Now Available in Limited Edition
Reebok CLASSIC
Available in three colors: the original two plus black.
The "Instapump Fury Road," released in 1996, sees its first reissue.
A masterpiece from Reebok, a brand that led the high-tech sneaker boom of the 1990s, the "Instapump Fury Road" is set for its first reissue since its debut in 1996, with sales beginning Friday, March 27th.
Text by KAJII Makoto (OPENERS)
Faithful to the original, a highly anticipated first reissue.
Last year, Reebok Classic celebrated the 25th anniversary of its basketball shoe, "THE PUMP." Its revolutionary "AIR CHAMBER SYSTEM," which inflated air into the shoe for a custom fit, caused a global sensation upon its introduction in 1989.
This innovative "upper fitting technology" was adapted for various athletic shoes, including aerobics, running, and tennis, and was inherited by Reebok's signature "Instapump Fury" in 1994.
Designed as the successor to the Instapump Fury.
The Instapump Fury Road, now receiving its first reissue, was released in 1996, two years after the original Instapump Fury. Known colloquially as the "Fury Road," it captivated fans as the successor model.
At the time of its initial release, the first colorway was a simple "white-based" design. However, a Japanese initiative led to the swift addition and release of two more colorways: "black/silver/lime" and "orange/navy/white."
This reissue features these original two colors, plus an additional black option, for a total of three variations. The colorways and materials faithfully replicate the original model, promising a finish that will impress even dedicated sneaker enthusiasts.
Instapump Fury Road
Release Date | Friday, March 27th
Price | ¥18,144 each
Retailers | Reebok Online Shop (reebok.jp), Reebok Fit Hub Roppongi Hills, ABC-MART Grand Stage, ACE Shoes, atmos, BEAMS, BILLY’S, Charlotte, JOURNAL STANDARD, mita sneakers, styles, UNDEFEATED, BEAUTY & YOUTH UNITED ARROWS Shibuya Koen-dori
http://www.facebook.com/ReebokClassics
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Tel. 0570-033-033 (Weekdays 9:30 AM - 6:00 PM)



