Subtle Chest Logo Accents

la kagū, which opened in Tokyo's Kagurazaka district in October, is a large-scale concept store offering a curated selection of domestic and international fashion items and lifestyle goods, alongside a cafe and lecture space. The building itself, a former book warehouse, is notable, with its design overseen by architect Kengo Kuma.

la kagū's men's section is now offering limited-edition sweatshirts exclusively made with Loopwheeler. These UCLA® model pieces feature a discreet logo mark on the chest as a subtle accent.




UCLA®, founded in 1919, is a prestigious American university renowned for its athletic programs. In Japan, its college-style apparel gained popularity in the 1970s, a period when sweatshirts and T-shirts featuring large logos were particularly in vogue.

This collection features both crewneck and hooded styles. The body is crafted from Loopwheeler's signature "LW Light Loopwheel Terry," prized for its exceptional structure and soft texture. The reduced thickness of the material allows for easy layering, resulting in a versatile design that complements any outfit.


Price | Slim Sweatshirt ¥17,280, Slim Pullover Hoodie ¥19,440
Color | Grey Melange, Marine
Size | XS, S, M, L

la kagū
67 Yarai-cho, Shinjuku-ku, Tokyo
Tel. 03-5227-6977
Hours | 11:00–20:00
http://www.lakagu.com/