EN ROUTE | Ginza welcomes the first store of the new select shop, "EN ROUTE"

EN ROUTE｜New Select Shop

First EN ROUTE Store Opens in Ginza

EN ROUTE Ginza, the first store from select shop EN ROUTE, which focuses on fashion and sports, has opened. Featuring an integrated running station, it proposes a new value for urban living.

Text by KUROMIYA Yuzu

Temporary Store Also Opens at District UNITED ARROWS

With the concept of "Wearable Tokyo," EN ROUTE is a select shop curated around simple, modern-style city casual wear and contemporary running apparel. The items encompass a full range of lifestyle products that fulfill the value of "enjoying fashion and sports with the same sensibility."

The interior of the Ginza store utilizes a maisonette style, taking advantage of the 6-meter ceiling height. Large furniture, combining industrial materials used in construction sites, is arranged from the first floor to the ceiling. Elements such as hanger racks, stock space, and fitting rooms are incorporated within this large furniture, creating a unique space.

Additionally, the second floor houses a running station equipped with lockers, shower rooms, and powder rooms. Ginza, one of the world's leading fashion streets, is home to numerous maison brands. The store aims to serve as a running spot where "city running" in this area can be enjoyed casually.

EN ROUTE will also hold a pop-up store at District UNITED ARROWS in Harajuku from Friday, October 10th to Monday, October 20th. The collection will feature EN ROUTE's original collection, with women's items alongside men's.

EN ROUTE Ginza
Hours | Shopping 11:00–20:00
Running Station Weekdays 8:00–21:00 / Weekends & Holidays 8:00–20:00
3-10-6 Ginza, Chuo-ku, Tokyo 1F

EN ROUTE Pop-up Store
Dates | October 10 (Fri) – October 20 (Mon)
Hours | Weekdays 12:00–20:00 Weekends & Holidays 11:00–20:00
District UNITED ARROWS
5-17-9 Jingumae, Shibuya-ku, Tokyo 2F
Tel. 03-5464-2715