The Theme: "Modernizing Japanese Style" for Contemporary Lifestyles

The IKIJI Store, the brand's flagship, is housed in a nostalgic, old building constructed about 50 years ago and formerly used as a warehouse. While retaining its original character, the building has been reborn. D.BRAIN, specialists in interior design, handled the overall design and construction of the store. Furthermore, artisans who have passed down their craft for generations in Sumida, cherishing their local roots, have collaborated on various elements within the store.

Folding screens, originally created as windbreaks since the Nara period and later evolving into decorative items, are still used today in a wide range of interior furnishings such as sliding doors and furniture. These were crafted by Kataoka Byobu Ten, a Sumida artisan. Tatami mats, specifically the elegant Yūsoku-gami used by nobility since the Heian period, were made by Komiya Tatami Ten, whose craftsmanship is fully showcased in the IKIJI Store's interior. Glass and mirrors were handled by Momosawa Garasu Shoten, specialists in custom glass.

Focus on Items Inspired by Edo Culture, Originating from Sumida

The IKIJI brand develops products based on the core concept of "Downtown Style, Edo Style, and Matters of Substance," featuring designs like Edo komon patterns, which carry sophisticated meanings, reinterpreted for a modern audience.

By unearthing and redesigning elements such as the brand mark "面（つら）の皮梅" (Kawa no Ume) created by the ukiyo-e artist and satirist Santō Kyōden, and witty komon patterns, the brand proposes Edo's playful culture and lifestyle for the present day. Particularly noteworthy is the subtle embroidery on the chest of the polo shirts, depicting a radish and a grater, a detail that Edo connoisseurs won't want to miss.




The brand, approved by Sumida Ward, showcases a discerning wardrobe that expresses a spirit of craftsmanship and high quality favored by connoisseurs.