A Shop Like a London Arcade Appears on Kotto-dori

VULCANIZE London is born, not as a department store, a single-brand boutique, or a select shop, but as a space reminiscent of a London arcade.
The concept draws from the shopping arcades that originated in the 19th century and continue to support the sophisticated lifestyles of Londoners today. By consolidating the idea of London's arcades—where diverse, first-class local shops with shared values line up under a common facade—into a new style called 'arcade shops,' the space embodies British arcade culture. It utilizes the shop-in-shop model, ideal for expressing each brand's unique identity, to create a cohesive interior.

Beyond fashion items, the store offers a complete 'Modern British Luxury' experience, featuring a flower shop, travel cases, stationery, an organic café, and even a permanent repair workshop and bespoke lounge, embodying the essence of contemporary Britain.
In addition to brands new to Japan, misaharada london opens its first directly managed store, offering a wide range of men's and women's items, as well as special limited editions and one-of-a-kind pieces exclusive to the boutique.

To commemorate the opening of VULCANIZE London, Globe-Trotter will launch a limited collection, 'The 1897,' recreating the nostalgic and deeply rich 'Original Brown' from the brand's founding era.


British Brands
Smythson (Stationery)
Turnbull & Asser (Menswear)
Swaine Adeney (Bags)
Fox Umbrellas (Umbrellas)
Liberty Fabrics (Fabrics)
Liberty of London (Menswear & Womenswear)
Hackett London (Menswear)
Globe-Trotter (Travel Cases)
Molton Brown (Cosmetics)
Kenneth Turner (Florist)
Misa Harada (Hats)
Penhaligon's (Cosmetics)
John Smedley (Knitwear)
Truefitt & Hill (Grooming), and others