While many heritage brands rest on their laurels, allowing their appeal to fade, Converse has consistently remained at the forefront by revitalizing its legacy in various ways. The latest models, alongside iconic staples, are widely embraced by the fashion-conscious.

After faithfully preserving its origins in standard models and reinterpreting its heritage in hybrid forms, Converse introduced "CONVERSE ADDICT" as a new initiative.

This high-end line is now in its third season.

CONVERSE ADDICT retains the details that make the original so iconic, while dramatically enhancing the "invisible" aspects.

Take, for example, the cup insole. While other Converse lines also feature cup insoles, CONVERSE ADDICT incorporates "PORON" for significantly improved cushioning. The outsole utilizes a "VIBRAM" sole, enhancing slip resistance and abrasion durability.

Conversely, the "look" can be said to be true to the past. That is, it reproduces the details from the 1960s that everyone, not just Converse fans, would recall as "the coolest." Examples include the reinforcement stitching along the sides, the "3-star" heel patch, and the cotton shoelaces.

The functional updates of CONVERSE ADDICT provide a comfortable fit, while the design's "return to origin" achieves a more stylish appearance. This "evolving vintage" is available exclusively at select, high-end retailers. While not the sole reason, you should experience the sense of superiority that comes from knowing that discerning individuals will be admiring your footwear.