FASHION /
NEWS
April 13, 2015
Ray-Ban Launches New "2009 Ray-Ban COLORS" Collection
Ray-Ban's Summer: A Splash of Color
Introducing the 2009 Ray-Ban COLORS Collection
Ray-Ban, the iconic eyewear brand, has unveiled a unique collection called "COLORS," adding a distinctive palette to its legendary "THE ICONS" lineup.
The "COLORS" Collection: Iconic Styles Reimagined with Personality
"THE ICONS" represents Ray-Ban's enduring philosophy and heritage.
The Aviator, with its timeless teardrop shape, originally developed to protect pilots' eyes, is a foundational piece in eyewear.
The Wayfarer, beloved by film and music enthusiasts as a symbol of rock and roll.
And the Clubmaster, embodying the counter-culture spirit of the 1950s as an icon of intellect. These timeless masterpieces now join the "COLORS" collection, adorned in Ray-Ban's signature hues.
Since its inception in 1937, Ray-Ban has derived its name from its core function: to 'ban' (block) rays of light.
The "NEVER HIDE Black and White" campaign, launched in 2007 and gracing billboards worldwide, will also be infused with "COLOR" this summer.
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