Omotesando Hills' "OFFICINA SLOWEAR" Shop Opens for the Sixth Time

On Omotesando Hills' second floor,
OFFICINA SLOWEAR Shop Opens for a Limited Time

Looking up at Omotesando Hills' main entrance, the large "SLOWEAR" lettering immediately catches the eye.
A shop called "OFFICINA SLOWEAR," bringing together four Italian brands known for their beautiful basics, has opened for a limited time until December 9th. This includes "INCOTEX," a popular brand on web shopping site rumors.

Photo by Jamandfix

Garments Elevated by a Sophisticated Presentation

"Officina" in "OFFICINA SLOWEAR" means "workshop" in Italian.

Slowear is a coined term inspired by "slow food" and "slow life," representing a collective of brands that embody an elegance meant to transcend time, rather than chase fleeting trends.

The temporary "OFFICINA SLOWEAR" shop recreates the SLOWEAR world at Omotesando Hills, with a spatial design reminiscent of the brand's Italian showrooms, housed in a renovated factory dating back to the early 1900s.
Everything used for the display, from the ladders and fixtures to the rugs, was brought over from Italy, and four authorities from Italy came to Japan to oversee the setup.

The brands offered for men and women include INCOTEX, founded in 1951 and now a world-class pant brand; ZANONE, a knitwear brand that continues to pursue comfort and style with simplicity; GLANSHIRT (men's only), born in the 60s, a casual shirt brand with washed finishes that still exudes elegance;
and MONTEDORO, which began as a raincoat brand in 1958 and has since evolved into a sophisticated outerwear brand. These four brands are presented to showcase the SLOWEAR world.

Within this relaxed and luxurious space, the showroom-like presentation of items allows visitors to appreciate the high degree of coordination possible with individual pieces and naturally understand the Slowear concept.