FASHION /
NEWS
January 14, 2015
adidas Originals Launches Limited Edition "Enjin Collection" T-Shirts
adidas Originals
May 21 (Wed) – May 27 (Tue) at Isetan Shinjuku Main Building 1F, The Stage
Limited Release: adidas Originals Enjin Collection T-shirts
adidas Originals will release a limited edition collaboration T-shirt collection, the "adidas Originals Enjin Collection," inspired by the 2014 FIFA World Cup Brazil. The collection features T-shirts designed in collaboration with 10 fashion brands and will be available from May 21 (Wed) to May 27 (Tue) at Isetan Shinjuku Main Building 1F, The Stage.
Text by MORITO IWANAGA (OPENERS)
Ten Leading Japanese Brands Unite for the World Cup
With the Japanese national team's roster recently finalized and the 2014 FIFA World Cup Brazil now imminent, excitement is building. To amplify this fervor, adidas Originals is rolling out a series of initiatives. The "adidas Originals Enjin Collection" has been announced, featuring collaborations with 10 fashion brands. This project is part of adidas's "Enjin Project" (Circle Project), launched to rally national support for the Japanese national football team as they compete on the world stage in Brazil, the spiritual home of football.
The lineup, both unique and undeniably compelling, comprises members who truly lead Japan's contemporary fashion scene. Each brand has applied its own distinct interpretation to T-shirts based on adidas Originals' designs. Simple yet effective, the special items showcase each brand's character through details like the colors of the logos and stripes on the chest and back.
The collection will be available at "The Stage" on the first floor of Isetan Shinjuku Main Building. A special booth will also display uniforms with designs distinct from the T-shirts for sale. This is a limited-time event running from May 21 (Wed) to May 27 (Tue), so don't miss it. The brands, united by the concept of an "enjin" (circle), present their heartfelt creations with adidas Originals, imbued with their passion for football.
"adidas Originals Enjin Collection" T-shirts
Participating Brands: ANREALAGE, A. FOUR LAB, BEDWIN & THE HEARTBREAKERS, BRIGHT THINGS, FACETASM, FACTOTUM, LUKER BY NEIGHBORHOOD, PORTER, SASQUATCHFABRIX, Y-3
Sizes: XS / S / M / L / O
Price: ¥8,532 each
Sales Period: May 21 (Wed) – May 27 (Tue)
Retailer: Isetan Shinjuku Main Building 1F, The Stage Special Booth
3-14-1 Shinjuku, Shinjuku-ku, Tokyo
adidas Group Customer Service
Tel. 0120-810-654 (Excluding weekends and holidays, 9:30 AM – 6:00 PM)