ESTNATION | This Year's Cool Biz: Smart Style with Short-Sleeved Shirts
ESTNATION | ESTNATION
Fashion Director Yoshimasa Hoshiba Recommends This Year's Cool Biz: Short-Sleeved Shirts
The Short-Sleeved Shirts Businessmen Have Waited For, for a Smarter Look!
ESTNATION's 2014 Cool Biz focuses on short-sleeved shirts. The short-sleeved shirts proposed by ESTNATION for business scenes are the latest models using "Coolmax® Everyday," a functional piqué knit material. The promotional campaign "SMART COOL BIZ by ESTNATION," offering styling suggestions in three design types, is available at ESTNATION stores in Yurakucho, Roppongi Hills, Ginza, Futako-Tamagawa, Nagoya, and Fukuoka.
Text by KAJII Makoto (OPENERS)
Pursuing the "Truly Usable" Short-Sleeved Shirt
For a Cool Biz style, the most important element is a shirt that looks stylish whether worn alone, with a tie, or under a jacket. ESTNATION's proposed Cool Biz short-sleeved shirts come in three types: elegant clerical collars, sharp stripes, and refreshing button-downs. All are made from piqué knit material, which excels in absorbency and breathability, offering a light feel.
We also draw attention to the silhouette, which pursues coolness and elegance while avoiding the bulkiness characteristic of short-sleeved shirts.
On the ESTNATION website, you can find styling samples from store staff and coordination advice from popular fashion director Yoshimasa Hoshiba.
Let's also check out items that allow you to enjoy summer fashion, starting with short-sleeved shirts that offer the coolness to boost work efficiency.
- ↑ Download the free app "BllippAR" and point it at this photo!
Scan the Postcard to Check Out Special AR (Augmented Reality) Content
Furthermore, ESTNATION is embarking on a new initiative where scanning Cool Biz postcards distributed in stores with the free app "BllippAR" allows you to view special content.
By downloading the free app "BllippAR" and pointing it at the postcard image, you can access special content such as a Cool Biz movie featuring fashion director Yoshimasa Hoshiba, Cool Biz coordination by ESTNATION staff, and a catalog of recommended Cool Biz items.
This summer, let's conquer the business scene coolly with a short-sleeved shirt that fits your body perfectly!
ESTNATION Call Center
Tel. 03-5159-7800 (11:00–21:00)
http://www.estnation.co.jp