Where Cycling, Fashion, Function, and Design Coexist

Sportswear brand "DESCENTE" proposes a "sport mode" that pursues functional beauty based on joint development with top athletes. It has gained strong support from sports lovers with wear that gently envelops not only the body, designed for peak performance, but also the spirit.



"narifuri" was launched for those who enjoy fashion and cycling. Its concept is "attire that is easy to ride a bike in, timeless, and doesn't evoke cycling." The brand offers apparel items that excel in cycling functionality and are at the forefront of fashion, such as shirts that combine ease of movement with town-ready design, and jackets that balance functionality with beautiful silhouettes.

At this pop-up store, an installation by narifuri designer Kazumasa Kobayashi will create the space. Additionally, collaboration items from DESCENTE×narifuri will be available. The apparel, which fuses DESCENTE's renowned functionality and technical expertise with narifuri's urban sensibility, is a must-see.