LACOSTE | "Made in France" Polo Shirt, Commonly Known as "Frenchoise," Now Available

LACOSTE

The Ultimate Polo Shirt Returns for a Limited Time

“Made in France” L.12.12 Now Available

The classic L.12.12 polo shirt from Lacoste, crafted with an unchanged style for over 80 years. The French-made L.12.12, born in 1933, is affectionately known as "Fleraco" among fans and is a highly coveted item. Last year, "Fleraco" made a limited comeback for the first time in approximately 20 years due to strong demand from Japan, generating significant buzz. This year, it has reappeared from May 1st at select limited stores.

Text by IWANAGA Morito (OPENERS)

The Most Luxurious Polo Shirt, Crafted by a Single Artisan

LACOSTE | "Fleraco" Polo Shirt, Made in France, Released - 02

The origin of the polo shirt and the Lacoste brand lies in French tennis legend René Lacoste's development of comfortable sportswear for himself. Now a symbol of relaxed elegance, Lacoste polo shirts are loved worldwide not only for sports like tennis and golf but also as fashion items. While upholding its glorious tradition as sportswear, Lacoste has consistently pursued the elegance and comfort unique to a French brand, evolving from a fashion brand to a lifestyle brand by enriching its collections over time.

Since the birth of the L.12.12 polo shirt in 1933, its simple design, comfortable fit, and exceptional craftsmanship have earned it global acclaim, making it synonymous with high-quality brands today. It continues to retain a timeless appeal that transcends the years.

The Made in France L.12.12 polo shirt, manufactured at Lacoste's own factory in Troyes, France, offers a unique dry touch in addition to the fade and shape resistance characteristic of the Japanese-made L.12.12. Furthermore, as a single artisan handles all sewing processes, the finish has a handcrafted feel.

This year, marking the 50th anniversary of the Lacoste brand's arrival in Japan, the original name tag used from the late 1970s to the 1980s has been completely revived. The color variations have also expanded from last year to a total of 14 colors.

L.12.12 Made in France
14 Colors Available
Available Now
Price | ¥17,280
Retailers | Select Lacoste Boutiques and specialty stores nationwide

LACOSTE POP-UP STORE Event

To commemorate the 50th anniversary of Lacoste's arrival in Japan and the release of the Made in France L.12.12, pop-up stores will be held at select Beams, Beauty & Youth United Arrows, Ships, and Edifice locations. Additionally, a Lacoste crocodile is scheduled to appear in the windows of the Shibuya stores of these select retailers.

LACOSTE POP-UP STORE
Held at select locations of the following retailers
■ Beauty & Youth United Arrows
April 29 (Tue) - May 10 (Sat)
■ Edifice
May 1 (Thu) - May 15 (Thu)
■ Ships
May 1 (Thu) - May 18 (Sun)
■ Beams
May 12 (Mon) - May 25 (Sun)

Lacoste Customer Service
0120-37-0202
www.lacoste.co.jp