FASHION /
NEWS
November 18, 2014
Hanes | Debut of the Original Label "Hanes T-shirts Japan Fit"
Hanes
A T-shirt for "Japanese Comfort," presented in a self-standing cylindrical shape.
The original label "Hanes T-shirts Japan Fit" debuts.
A new chapter for Hanes begins with this single piece.──Hanes has launched its original label, "Hanes T-shirts Japan Fit," designed for the modern Japanese physique. Compared to the traditional "Red Pack" (3-pack T-shirt), this new line features a shorter length, a slimmer armhole, a narrower neckline, and revised sleeve patterns. Furthermore, a garment wash process ensures a soft, comfortable feel that conforms to the skin from the moment it's worn.
Text by KAJII Makoto (OPENERS)
Attention to detail for everyday wear.
Hanes created the T-shirt culture of wearing underwear as outerwear with the birth of the "Hanes 3P-T-shirt" in 1947, the originator of the pack T-shirt. The "underwear as outerwear" style continues to be a fashion standard today.
The new original label, "Hanes T-shirts Japan Fit," created for Japanese people, is the result of Hanes, the pioneer of pack T-shirts, researching typical Japanese body types and developing a basic T-shirt tailored for them.
The long-awaited "Sizing for Japanese People."
With the concept of "for Japanese comfort," the design features a shorter length, slimmer armholes, a narrower neckline, and revised sleeve patterns compared to the traditional "Red Pack" (3-pack T-shirt). The fabric is 100% cotton jersey, knitted on TOMPKINS looms, reminiscent of the good old days in America. Additionally, the garment wash ensures a comfortable, skin-friendly fit from the moment you open the pack and put it on.
Available in four sizes, S to XL, allowing for variations in styling such as "I want a snug fit" or "I prefer a looser fit." Each pack contains two shirts. The new packaging is also fresh, with a soft texture that feels pleasant to the touch.
Whether you're familiar with Hanes or not, we hope you'll enjoy this basic T-shirt with its modern fit, perfect for the upcoming season.
<Main Retailers>
STANDARD BOOKSTORE, LE TiROiR de DERESSTERIOR, OSHMAN'S, JOURNAL STANDARD
"Hanes T-shirts JapanFit" 2-Pack
Price | ¥2,300 (excluding tax)
Sizes | S, M, L, XL
Colors | White, Black
Material | 100% Ring-spun cotton Garment wash TAGLESS® Shoulder to shoulder tape Rib collar
http://www.hanes.jp


