White Mountaineering | Flagship Shop Relocates to Daikanyama
FASHION / NEWS
November 18, 2014

White Mountaineering | Flagship Shop Relocates to Daikanyama


White Mountaineering


Limited Edition T-Shirt to Commemorate the Relaunch!


Flagship Shop Relocates to Daikanyama


The flagship shop of popular menswear brand "White Mountaineering" has relocated from Omotesando to Daikanyama, opening on April 19th. To commemorate this, a limited edition T-shirt featuring a bold botanical print has been released.


Text by KAJII Makoto (OPENERS)




Proposing Styles for Every Occasion: Spring/Summer 2014


This season's theme for White Mountaineering is "VOYAGER." Designer Yosuke Aizawa has interpreted this concept to propose items and styling suited for various scenes, from business trips to resort getaways. A significant highlight this season is the debut of the women's collection alongside the men's.

The limited edition T-shirt, released to celebrate the flagship shop's relocation, features a "WHITE" logo printed with the botanical pattern that symbolizes the Spring/Summer 2014 collection. This design, a unique take on the trending pattern by White Mountaineering, is perfect for the upcoming season.


White Mountaineering | Relocation 02

White Mountaineering | Relocation 06



Additionally, the "White Mountaineering × TEVA" sandals, released in conjunction with the relocation, feature tape with this season's original pattern as a key detail. The tape width has been set slightly narrower than the current model, creating a more urban impression. These are exclusively available at the flagship shop.


White Mountaineering | Relocation 07

White Mountaineering
2-7 Sarugaku-cho, Shibuya-ku, Tokyo 1F
Tel. 03-6416-5381
Opening Hours | 12:00 PM - 8:00 PM, Irregular Holidays
http://www.whitemountaineering.com/