Expressing the Brand Concept: "Contemporary Classic"

Opened in 1981 as Paul Stuart's largest flagship store in Japan, the "Paul Stuart Aoyama Store" was born in 1938 on New York's Madison Avenue. For the past 33 years, it has been loved by many as a landmark in Omotesando and a shop offering a curated selection of high-end items from around the world.

The interior design for the renewed store was handled by Kanji Ueki, an interior designer with numerous domestic and international awards. While utilizing authentic materials such as marble and natural wood flooring, the space is designed to be contemporary. It will be a store that faithfully expresses the brand concept of always aiming for tradition and innovation, by fusing "what is traditionally unchanging and must not change" with "what is necessary now and will be necessary in the future." Additionally, limited-edition items for the Aoyama store will be available to celebrate the opening.