A Beloved, Eternal Classic

The JOHN SMEDLEY Autumn/Winter 2010-11 menswear collection, developed under the theme "The Archivist," features deep seasonal colors like blue, deep purple, and dark sea green, alongside the trending camel. The collection is enriched with stripes, trim details, and block patterns, creating a rich tapestry of expressions.

In terms of design, classic pieces with meticulous attention to necklines and fit have been updated with new silhouettes and a contemporary feel, breathing new life into archival items. Simple, staple pieces are best styled with accessories like hats and scarves for an elegant finish.



Also noteworthy are the knitwear pieces featuring intricate techniques like intarsia and jacquard. We encourage trying advanced layering techniques, such as combining jersey with woven knits for a play of contrasting textures. The cardigans, designed like jackets, are distinguished by their sharp silhouettes and diagonal pockets. The blend of Merino and cashmere offers a relaxed feel with a sophisticated cut, perfect for an adult's relaxed style.



For womenswear knitwear, soft silhouettes, drapes, and techniques like tucks create a androgynous feel with comfortable materials, finished with elegance and a playful touch through color arrangements. The collection presents a modern and bold palette of warm mid-tones accented with rich jewel colors. While the high-quality, simple basics are appealing, attention should also be paid to more design-led pieces: puff-sleeve tops that enhance femininity, long cardigans featuring 16-color stripes created with advanced intarsia knitting, and sleeveless gowns with waist ties. This effortless collection, where the beauty of the materials, subtle, skillful details, and exquisite colors take center stage, invites us to enjoy fashion with a relaxed, natural attitude!



Through new manufacturing techniques and daring designs, the brand's assured craftsmanship, and its dedication to color and textiles, result in new creations where classic and modern coexist. Like its esteemed predecessors, this collection, too, will surely be cherished as an archive and remain in memory.

Lee Mills Agency
Tel. 03-3473-7007