FASHION /
NEWS
March 27, 2020
The "HYPERION ELITE" running shoe, designed for the world's top runners | BROOKS
BROOKS
Lightweight yet firm and responsive, supporting stable runs.
The top model from American running shoe brand "BROOKS" is now available in a limited release of 220 pairs. Utilizing proprietary midsole material, these shoes offer a blend of lightness, firmness, and responsiveness.
Text by WASEDA Kosaku (OPENERS)
Founded in America in 1914, "BROOKS" is a running shoe brand that has supported countless runners, from beginners to top athletes.
With the brand identity "RUN HAPPY," which posits that daily running brings positive changes to body and mind, BROOKS is a brand favored in America, where running is deeply ingrained as a lifestyle.
Since 2011, BROOKS has held the top market share in the adult running shoe category (under $100 retail price) at specialty running stores in the United States.
BROOKS' top model, the "HYPERION ELITE," is now available.
This model was developed over four years in collaboration with top runners.
With the theme of supporting the world's elite runners, these shoes achieve a balance of speed and stability that runners have been seeking.
Notably, the proprietary "DNA ZERO" foam midsole and the variable-geometry carbon plate reduce instability in the ankle and surrounding areas during a run.
The "DNA ZERO" foam is 45% lighter and 15% softer than previous models, offering substantial firmness and responsiveness. It also helps reduce ankle pronation and instability, stabilizes running form, and minimizes energy loss.
The carbon plate, with its strong resilience, aids in the toe-off motion and reduces muscle activity in the calf and gastrocnemius, helping to conserve energy for the latter half of a race.
Additionally, the outsole features an optimized contact area for stable landings. An 8mm drop (the difference in sole thickness between the heel and forefoot) facilitates a natural forward lean and weight transfer.
HYPERION ELITE
Color | White/Nightlife/Grey
Sales | Limited to 220 pairs, available at Odakyu HULC store, 10 major retail locations, and the official "BROOKS" website.
Weight | 196g (27.0cm / one shoe)
Sole Thickness | 35mm - 27mm
Drop | 8mm
Price | ¥27,000 (excluding tax)
