FASHION /
NEWS
October 23, 2019
First in a Series of Special Music Videos Released to Commemorate the 15th Anniversary of BARNEYS NEW YORK Ginza Flagship | BARNEYS NEW YORK
BARNEYS NEW YORK
First Artist: Hip-Hop Band "IN-SIST"
Barneys New York Ginza has reached its 15th anniversary, and a commemorative music video has been released. For this first installment, "IN-SIST" makes an appearance. Their song "Shine" from their latest album was selected, and the five members of "IN-SIST" perform within a fashionable world.
Text by Kosaku Waseda (OPENERS)
All Items Featured Are From Barneys New York
2019 marks the 15th anniversary year since the opening of the Barneys New York Ginza flagship store.
To commemorate this, a special music video project has been launched. The artist gracing the first installment is Japan's representative, one-of-a-kind hip-hop band, "IN-SIST".
"IN-SIST," known as the "Funky Groove Masters," consistently receives overwhelming acclaim for their raw, original, and groovy sound and superb performances. For this music video, "Shine" from their latest album was chosen.
The shoot boldly took place right in front of the Ginza flagship store. Various items used as decorations within the video are all products from Barneys New York. A key feature is that they are all available for purchase at the store.
Amidst a dense display of casual items—from towering stacks of vintage brand sneakers to colorful knitwear and meticulously crafted Indian jewelry—the five members of "IN-SIST" deliver their performance.
From the middle of the song, the five members reappear, clad in Barneys' signature closing items. Surrounded by countless jackets, a diverse lineup of ties, and polished leather shoes, they now move dynamically in classic suit styles.
The video showcases the overwhelming performance of the five members, who can master any styling from casual to formal, and allows viewers to check out the Barneys New York Fall/Winter 2019 items they wear.
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