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October 9, 2019
Nike Releases the Second Drop of the LeBron James x John Elliott ICON Collection | NIKE
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A Fresh Take on Basketball Staples
Nike has released the second drop of the "LeBron James x John Elliott ICON Collection." Inspired by the colors of the Northern California landscape, the collection is designed to be stylish and easy to wear every day.
Text by Kosaku Waseda (OPENERS)
Looks Inspired by Coastal Scenery
The "Nike LeBron James x John Elliott ICON Collection" first appeared in August 2018.
Centered around basketball shoes designed with a fresh lifestyle perspective, the collection features apparel that reinterprets classic basketball items from a new angle, offering pieces perfect for daily wear.
The second collection to be released includes shoes, hoodies, long-sleeve t-shirts, and sneakers. Particularly striking is the subdued color palette reminiscent of nature, creating a look that blends more seamlessly into everyday life.
These earth tones draw inspiration from the landscapes of Northern California that John Elliott grew up with.
The color scheme, which expresses the time spent in that rugged yet beautiful place, shrouded in deep fog, is characterized by a style that achieves texture with a single hue, yet changes its expression depending on how it's worn.
Elliott commented on this collection: "I'm excited to complete the overall styling with apparel for functional shoes using subdued earth tones. In my projects with Nike, I aim to create timeless pieces. These shoes weren't completed easily; they required a lot of trial and error, but we found a way to create something that allows basketball culture to be incorporated more naturally as a style choice."
Nike LeBron James x John Elliott ICON Collection, Second DropRelease Date | Wednesday, October 9, 2019
Retailers | NIKELAB MA5, DSM GINZA,
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