Diesel and Coca-Cola Collaborate on 'THE(RE)COLLECTION' | DIESEL×COCA-COLA

DIESEL×COCA-COLA

A Capsule Collection Blending Sustainability with Pop Design

Introducing 'THE(RE)COLLECTION,' a collaboration between Diesel and Coca-Cola. While the eye might be drawn to the iconic logos adorning the pieces, the true focus lies in their construction from recycled materials, derived from PET bottles and recycled cotton.

Text by Kosaku Waseda (OPENERS)

Iconic Red and Black Logos Make a Bold Statement

Diesel and Coca-Cola have joined forces to launch the capsule collection, 'THE(RE)COLLECTION.'

This collaboration brings together Coca-Cola, an unparalleled beverage company, and Diesel, known for stimulating its audience with irony and boldness, to celebrate their respective identities and products.

The items are crafted using recycled materials sourced from PET bottles and recycled cotton, harmonizing with Coca-Cola's iconic symbolism while infusing Diesel's casual wear aesthetic with a modern interpretation.

This initiative, which transforms waste plastic into beautiful fibers, aims to raise awareness about the value of recycling through a collection made from recycled PET fibers.

The collection comprises 12 seasonless items.

A standout piece is the denim jacket, a unisex item accented with red stitching and the iconic Coca-Cola logo.

These can be paired with relaxed, workwear-inspired denim pants or women's shorts featuring a Coca-Cola logo and fringed hem on the back.

Additionally, the black zip-up jersey top and pants feature playful accents of contrasting Coca-Cola red. The tapered silhouette and drawstring details enhance their sport-luxe appeal.

The lineup also includes core items such as sweatshirts, hoodies, and T-shirts in black, blue, gray, and white, alongside a range of accessories like knit caps and swimwear.

Michelle Moorehead, Vice President of Global Licensing & Retail at The Coca-Cola Company, commented, "We are delighted to partner with DIESEL on this collection. THE (RE)COLLECTION is a collection that celebrates individuality while raising awareness of the importance of recycling in an accessible way, through beautiful fashion made from recycled materials."

Renzo Rosso, the founder of DIESEL, also shared his thoughts:

"As a pioneer in denim and casual fashion, DIESEL has always been recognized as an innovator in the industry. THE (RE)COLLECTION is a collaboration between two authentic and iconic brands, both committed to responsible business practices. Inspired by a vision for the future, we are exploring new ways to create fabrics in partnership with COCA-COLA, while also incorporating recycled materials into our DIESEL collections."

Furthermore, a one-day pop-up event will be held on October 14th (Monday).

A giant DIESEL x COCA-COLA recycling box will appear at Shibuya Scramble Crossing. At the venue, visitors can view exhibits of the capsule collection THE (RE)COLLECTION, made from recycled PET bottles, and watch a special movie.

Visitors will receive an original DIESEL x COCA-COLA logo sticker on a first-come, first-served basis. Additionally, the first 1000 visitors who correctly answer a quiz on the official DIESEL LINE account, inspired by the exhibited collection, will receive a cold Coca-Cola.

Pop-up Event
Date & Time | October 14, 2019 (Mon, Holiday) 11:00 AM - 6:00 PM
Location | MAGNET by SHIBUYA109 Entrance Event Space
1-23-10 Jinnan, Shibuya-ku, Tokyo
*Gifts are available while supplies last.
*Campaign details are subject to change or cancellation without prior notice.

Inquiries

DIESEL×COCA-COLA: THE(RE)COLLECTION Special Website
https://www.diesel.co.jp/coca-cola/