BEAMS | Gift Campaign "The Perfect Gift Shop BEAMS"
FASHION / NEWS
August 7, 2015

BEAMS | Gift Campaign "The Perfect Gift Shop BEAMS"


BEAMS
Stores Nationwide Transform into "Shops for Gifts"!


"The perfect gift shop BEAMS" Launches


BEAMS' gift campaign, "The perfect gift shop BEAMS," has begun. At BEAMS stores nationwide, customers can consult with gift specialists—identified by the "The perfect gift shop BEAMS" mark on their chests (top right)—to select recommended gifts specific to each store. This year also offers new gifting experiences, such as message cards utilizing augmented reality (AR) functions.



Text by KAJII Makoto (OPENERS)


Consult a Gift Concierge for Wonderful Gifts!



The gift campaign "The perfect gift shop BEAMS" runs until December 25th (Wednesday). Daily recommendations for gift items will be featured, and a "Gift Concierge" service has been launched on the special website (gift.beams.co.jp), where specialist staff will respond to customer inquiries about gift-giving. One person will be randomly selected each day from those who consult the Gift Concierge to receive a gift from BEAMS.



BEAMS | Gift Campaign 02




BEAMS | Gift Campaign 03




During the campaign period, customers will receive a limited-edition "The perfect gift shop BEAMS" shopping bag with their purchase. Additionally, the stores are selling "BEAMS AR Cards" (300 yen), greeting cards that utilize AR technology to send Christmas wishes. These cards express "the feeling of thinking of someone" through visuals and messages.




Gift Campaign

"The perfect gift shop BEAMS"
Special Website
gift.beams.co.jp