VERSACE | Celebrating 35 Years: A Pop-Up Store Event

Pop-up stores will also be held simultaneously at Hankyu Men's in Tokyo and Osaka.

Celebrating 35 years, numerous iconic limited-edition items will be available.

This autumn, Versace celebrates its 35th anniversary. To commemorate this milestone, a multitude of special items featuring iconic motifs such as the long-beloved Greca pattern and Medusa will be introduced. Additionally, pop-up stores will be held concurrently at Hankyu Men's in Tokyo and Osaka.

Text by KUROMIYA Yuzu

Brand Icon Medusa Adorns Jackets

Founded in 1978 by the late Gianni Versace, the brand is now helmed by Creative Director Donatella Versace. It offers a diverse range of lines, from men's and women's ready-to-wear and haute couture to accessories, fragrances, and home collections.

For this 35th anniversary, a wide array of special anniversary items symbolizing the brand will be presented.
Outerwear featuring the iconic Medusa motif on the chest will be available in three types: a down vest, a quilted jacket, and a down jacket. The down vest will be exclusively available at Hankyu Men's.

In addition,down jackets with baroque patterns and chain motifs, first presented in the Autumn/Winter 2013 collection.Furthermore, iconic sunglasses from the 90s make a limited comeback as "re-edition models" in the Autumn/Winter 2013 collection. Pins and rings adorned with the Medusa motif will also be available.

Additionally, a pop-up store titled "Versace 35th Anniversary Special Project" will be held simultaneously at Hankyu Men's Tokyo and Hankyu Men's Osaka from Wednesday, September 11th to Tuesday, September 17th, 2013. This pop-up store will not only feature limited-edition items but also showcase popular jewelry collections and new arrivals from the Autumn/Winter 2013 collection, offering a full immersion into the world of Versace.

"Versace 35th Anniversary Special Project"
Period: Wednesday, September 11 - Tuesday, September 17
Venue: Hankyu MEN'S TOKYO, 1st Floor Event Space
2-5-1 Yurakucho, Chiyoda-ku, Tokyo
Tel. 03-6252-1381 (Main Switchboard)

Period: Wednesday, September 11 - Tuesday, September 17
Venue: Hankyu MEN'S OSAKA, 1st Floor Event Space
7-10 Kakuda-cho, Kita-ku, Osaka
Tel. 06-6361-1381 (Main Switchboard)