LAILA TOKIO / 7x7 | A New Shop Hybridizing Tradition and Modernity

LAILA TOKIO / 7×7

A New Couture in a Refined Space

Two New Shops Hybridizing Tradition and Modernity

Located on a backstreet in Aoyama. The building, constructed in the mid-Showa period, was dismantled, and the store design was handled by artist Koichiro Kimura, whose design philosophy is "it's not interesting unless it's avant-garde." The first floor is the men's shop "7×7 (Seven by Seven)," created with an aesthetic born from the free environment of San Francisco. The second floor is the shop "LAILA TOKIO (Laila Tokyo)," proposing new couture that blends the inheritance of tradition with free creativity. From the selection to the space, it is full of highlights.

Text by KAJII Makoto (OPENERS)

Space Design by Koichiro Kimura

The director, who was captivated by the fashion of classic maisons and ran a salon-like shop called "Laila vintage" in North Aoyama for 10 years, proposing its charm, has opened a new shop that fuses traditional fashion with a contemporary sensibility.

The space design is also drawing attention, handled by Koichiro Kimura, who, leveraging his family's 400-year-old lacquerware business, presents avant-garde works from interiors to art both domestically and internationally.

Junya Kawakami, based in San Francisco, has deepened unique exchanges with local artists, starting with vintage buying. The first-floor "7×7" proposes fashion born from a free atmosphere, themed around San Francisco, which has influenced him in various ways. In addition to fashion items, it also offers a variety of miscellaneous goods sourced from the area, as well as items from artists and designers.

Ascending the stairs to the second floor, "LAILA TOKIO" presents a novel space where the building's beams remain intact, and the ceiling and walls are covered with 8,000 pure white pyramids. In this avant-garde and mystical space, a full lineup of collections by LAILA director hashiura, also a collector of classic maison pieces, is displayed.

Attention should also be paid to the brands planned by Mr. Hashiura himself, such as "re-fabric," a brand that pays homage to the fabrics of maison, designers, and cultures that have left their mark on fashion history, and reinterprets them in a new form for the present day, and "coutellerie＆bijoux," which transforms cutlery, long recognized in Europe as a "good luck charm," into art jewelry.

LAILA TOKIO / 7×7
1st Floor: "7×7 (Seven by Seven)"
http://seven-by-seven.com
2nd Floor: "LAILA TOKYO"
http://laila-tokio.com/
1-5-11 Shibuya, Shibuya-ku, Tokyo
Tel. 03-6427-6325
Business Hours: 11:30 - 20:00