ISETAN: Top Stylists Present a Yukata Showcase

ISETAN | Mitsukoshi Isetan

A Showcase of Men's "Yukata" Designed, Crafted, and Styled by Top Stylists!

"Yukata Stylist Made" Exhibition

Atsushi Okubo, Fumihiko Okabe, Takashi Kumagai, Tomoki Tsushima, Tetsuro Nagase, Tsuyoshi Nimura, Akio Hasegawa, Keisuke Baba, Koichiro Yamamoto, Yasuhiro Watanabe (in Japanese syllabary order)──At Isetan, a completely new "YUKATA" style, "Yukata Stylist Made," featuring ten of Japan's top stylists, will be available from June 19 (Wed) to June 25 (Tue) at The Stage, on the first floor of the Shinjuku Main Building.

Text by Makoto KAJII (OPENERS)

Our Director Norio Osumi Appears as a Model in Styling by Tomoki Tsushima!

The motto: Make Japanese men's summers stylish!──Isetan, boasting the highest yukata sales in Japan, presents a "YUKATA" collaboration with ten of Japan's top stylists who know fashion inside and out. These top stylists have been involved in everything from the creation to the styling of yukata, items that color Japan's summer.

By combining the sensibilities of top stylists in color, pattern, and coordination with Japan's world-renowned dyeing techniques, "Chusen" (paste-resist dyeing) and "Tenassen" (hand-screen printing), as well as the weaving technique "Katabaimen" and the polyester material "Ceoα" born from cutting-edge technology, they propose modern styles that transcend conventional notions of yukata.

All yukata in this "Yukata Stylist Made" collection are ready-to-wear, with prices ranging from 39,900 to 81,900 yen. Additionally, obi sashes and geta sandals styled by each stylist will also be available.

Participating Stylists in "Yukata Stylist Made"
Atsushi Okubo, Fumihiko Okabe, Takashi Kumagai, Tomoki Tsushima, Tetsuro Nagase, Tsuyoshi Nimura, Akio Hasegawa, Keisuke Baba, Koichiro Yamamoto, Yasuhiro Watanabe

June 22 (Sat) from 10:25 AM - Spotlight on Isetan's Handsome Employees!

As part of Isetan's yukata initiative, a new product demonstration by ten handsome Isetan Shinjuku employees will also be held. On Saturday, June 22, starting at 10:25 AM, employees in yukata will appear at the main entrance of Isetan Shinjuku to promote men's yukata.

"Yukata Stylist Made"
Period: Wednesday, June 19 - Tuesday, June 25, 2013
The Stage, 1st Floor, Isetan Shinjuku Main Building
3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Tel. 03-3352-1111 (General Inquiries)
http://www.isetan.co.jp/