Eyewear That Becomes Part of Your Personality

Just before early summer arrives each year, Giorgio Armani presents a campaign film depicting scenes with glasses and sunglasses. This year, five men and women appear, their daily lives portrayed as they don eyewear suited to their individual personalities, capturing fleeting moments of real life.



The story features Lyk, a writer whose first work is about to be published; Carlos, a young bartender with a passion for film; and Nina, a cellist seeking employment. Also appearing are the architect couple, Lucille and Adrian, making a total of five individuals.

Lyk, the writer, is wearing ultra-lightweight titanium optical frames with a hinge design that requires no screws, offering exceptional fit. Nina, the cellist, wears sunglasses with a retro vibe, exuding a strong and confident persona.




Adrian chose a model characterized by its retro style, while his partner Lucille wears an oval-shaped model, with eyewear selected to match each individual's personality.
The campaign film intertwines scenes that symbolize each person's way of life, their paths crossing on the stage of a single city. In the future, chapters for each character will be released sequentially on the website and social media.

Giorgio Armani's eyewear, created for discerning adults while exuding this year's sensibility, is now available. Check out the campaign film and website to find your perfect companion for this summer.

"FRAMES OF LIFE" Campaign Site
http://news.armani.com/jp/giorgioarmani/framesoflife

Giorgio Armani Japan
Tel. 03-6274-7070