Filmed Over Two Weeks by Irish Director Aoife McArdle

55DSL develops campaigns that freely express the brand's themes of “YOUTH, FREEDOM, FUN, ITALY” through an artistic vision, collaborating with diverse artists. This time, to discover the essence of Italy in a new setting, they ventured beyond Italy itself to produce the short film "Italy, Texas," set in a small town near Dallas, Texas.





The film was shot over approximately two weeks by Irish director Aoife McArdle, acclaimed for her commercials for Nike and various other visual works. She commented, "I had always wanted to capture the bond between people and animals living in Texas. This film, where my wishes were fulfilled all at once, is a very important work for me."

The town of "Italy" derives its name from a man who, wishing to return to Italy someday, murmured "Is this Italy?" just before he died, and his son replied, "Yes, it is." This film depicts 24 stimulating hours in a small town with a close-knit community, unfolding a story that evokes a deep sense of connection.





This film is allegorical, profound, and filled with a mysterious resonance. The moving visuals, which find the extraordinary within the ordinary, captivate viewers as a story in itself, making one forget it is a campaign film.

55DSL Official Website
http://www.55dsl.jp/campaign/