PUMA Revives the "CELL VENOM" | PUMA

PUMA

Original Look Updated
With New Materials and Modern Construction

PUMA revives its iconic "CELL VENOM" sneakers. This highly anticipated model blends the voluminous silhouette reminiscent of the 90s with cutting-edge technology.

Text by Kosaku Waseda (OPENERS)

Featuring Visible Cushioning Technology: "CELL"

Following the announcement of the CELL Endura, which incorporated PUMA's 90s cushioning technology "CELL," the brand has now unveiled the revival of the 1998 classic, "CELL VENOM."

When PUMA CELL technology first debuted in 1998, its innovative style captured attention. The hexagonal CELLs in the midsole offered an optimal shape for consistently high levels of cushioning.

While retaining its core design, the CELL VENOM has been updated with new materials and modern construction techniques. It features an EVA midsole, a rubber outsole, and an upper composed of breathable mesh and suede.

The CELL cushioning technology in the heel and the voluminous silhouette are perfectly suited for today's street style scene. The colorway mirrors the original, featuring white and blue accents. Further color variations are expected to be released soon.

Collaborations with BAIT, mita sneakers, OVERKILL, and Ferrari are also planned. Beyond the excitement of this iconic revival, anticipation is high for future developments.